D.U.C.K. TV “Singing Superstar”

DUCK is a tobacco prevention campaign for kids.

“Singing Superstar” :30 TV Storyboard

SFX: MUSIC, APPLAUSE AS HEARD FROM BACKSTAGE.

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BACKSTAGE AT A TV SINGING TALENT/REALITY SHOW. A GROUP OF KIDS WAITS FOR THEIR TURN TO PERFORM. ONE BOY LOOKS PARTICULARLY NERVOUS. ANOTHER CONTESTANT OFFERS HIM A CIGARETTE.

SMOKER: You’ve gotta chill, dude—try one of these.

ALARMED, A FEMALE STAGEHAND WHO’S WITNESSED ALL THIS SPEAKS INTO HER HEADSET.

STAGEHAND: Yo Duck—we need you backstage.

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CUT TO DUCK GETTING THE MESSAGE IN HIS VIP DRESSING ROOM. HE HANGS UP HIS PHONE AND SPRINGS INTO ACTION, SLIDING DOWN SOME OF THE BACKSTAGE RIGGING AND LANDING NEXT TO OUR CONTESTANT. AS HE SLIDES DOWN, A SANDBAG HANGING FROM ANOTHER CABLE  CLOCKS THE SMOKER.

DUCK: Hold up—you think you’re gonna sound like a superstar when you’re coughin’ and hackin’? Hit those cigarettes, and you’re just gonna stink the whole place up.

THE KID, SEEING THE LIGHT, BUMPS FISTS WITH DUCK.

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CUT TO LATER. THE KID IS ON STAGE, FINISHING HIS SONG AND SOUNDING GREAT. AS THE AUDIENCE GOES WILD, THE SHOW’S JUDGES PUMP THEIR FISTS, BOW DOWN TO HIM, AND GENERALLY LOOK IMPRESSED.

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CUT TO A FAKE ONLINE MUSIC SITE. OVER A PHOTO OF OUR CONTESTANT, SINGING INTO A STUDIO MIC, THE BANNER HEADLINE READS: “Contest Winner Scores Major Recording Contract”

CAMERA PUSHES INTO THE SITE PHOTO, WHICH COMES TO LIFE AS WE SEE OUR HERO ACTUALLY SINGING IN THE STUDIO. HE DOES A KILLER R&B VERSION OF THE TAGLINE.

KID: (SINGS) …Tobacco is foul.

CAMERA PULLS BACK TO REVEAL DUCK AT THE MIXING BOARD JUST OUTSIDE THE RECORDING BOOTH. HE TURNS TO CAMERA.

DUCK: Music to my ears.

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LOGO/URL.

Art Director: Amanda Trogus
Copywriter: Doug Irving