D.U.C.K. TV “Smoking Makeover”

DUCK is a tobacco prevention campaign for kids.

“Smoking Makeover” :30 TV Storyboard

MUSIC: UNDER THROUGHOUT.

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A GIRL AND BOY IN THE TARGET ARE WALKING HOME FROM SCHOOL. THEY PASS A GROUP OF OLDER KIDS WHO ARE SMOKING. THE HERO KIDS SEEM OBLIVIOUS TO THE GROSSNESS OF THE SMOKERS.

GIRL: Maybe we should try one.

CUT TO DUCK AT MISSION CONTROL, WATCHING THIS SCENE UNFOLD ON A MONITOR. HE PICKS UP THE PHONE.

DUCK: Yo Doc, Sci-Fi. We’ve got a situation.

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CUT TO DOC AND SCI-FI OUT IN THE FIELD, DRIVING IN A TRICKED-OUT DUCK VAN.

SCI-FI: No worries, D—we’re on it.

THE VAN PULLS A U-TURN AND SPEEDS OFF. CUT TO IT PULLING UP TO THE HERO KIDS. DOC AND SCI-FI JUMP OUT AND HAND A VIDEO PHONE TO ONE OF THE KIDS AS THEY SIT THEM DOWN IN CHAIRS. THE VIDEO SHOWS DUCK SPEAKING FROM HEADQUARTERS.

DUCK: (OVER SPEAKER) Before you go there, check out my smoking makeover.

THERE’S A FLURRY OF ACTIVITY AS THE DUCK CREW MEMBERS WORK ON THE BOY AND GIRL, NOW SEATED AND FACING AWAY FROM CAMERA. AFTER A COUPLE OF SECONDS, THEY HAND THE KIDS MIRRORS.

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CUT TO REVERSE ANGLE, REVEALING THE HERO KIDS NOW SHOWING ALL THE NASTY EFFECTS OF SMOKING—YELLOW TEETH, COUGHING UP CLOUDS OF SKUNKY BREATH AND PHLEGM, DISCOLORED SKIN, ETC. BOTH KIDS HAVE SHOCKED EXPRESSIONS AS THEY SEE THE RESULTS.

DUCK: (OVER SPEAKER) That’s a little sneak preview of how smoking can mess you up. Personally, I like you better this way….

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DUCK PUSHES A BUTTON AND THE KIDS RETURN TO THE WAY THEY WERE. THEY LOOK AT EACH OTHER, RELIEVED, THEN AT THE SMOKERS.

KIDS: Yeah. (TO SMOKERS) Later!

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CUT TO DOC AND SCI-FI DRIVING AWAY IN THE DUCK VAN.

SCI-FI: Now that’s what I call keepin’ it real.

VAN DRIVES THROUGH FRAME, REVEALING “TOBACCO IS FOUL” AND THE DUCK ICON/URL PAINTED ON THE BACK.

DUCK: (VO) Tobacco is foul.

Art Director: Amanda Trogus
Copywriter: Doug Irving