D.U.C.K. TV “Inside Look”

DUCK is a tobacco prevention campaign for kids.

“Inside Look” :30 TV Storyboard

MUSIC: UNDER THROUGHOUT.

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OPEN ON A GROUP OF KIDS WITH SKATEBOARDS AND BIKES—SEVERAL SICK-LOOKING SMOKERS, AND A COUPLE OF STILL-HEALTHY LOOKING NON-SMOKERS. ONE OF THE GOOD KIDS STARTS TO TAKE A CIGARETTE OFFERED BY ONE OF THE SMOKERS.

SMOKER: Here…try one of mine.

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SUDDENLY THE SCENE FREEZES, EXCEPT FOR THE KID WHO WAS ABOUT TO TAKE THE CIGARETTE. HE LOOKS CONFUSED. DUCK ENTERS THE FRAME, HOLDING A REMOTE CONTROL.

DUCK: Before you go actin’ like a fool, let’s see just how cool smoking is.

IN EXAGGERATED, CARTOON FASHION, DUCK STRETCHES AND DISTORTS A FROZEN SMOKER’S OPEN MOUTH, CREATING A SORT OF TUNNEL LARGE ENOUGH FOR HE AND THE KID TO ENTER.

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THE KID’S EYES GROW HUGE AS HE AND DUCK SKATEBOARD THROUGH A SURREAL, DISGUSTING WORLD SHOWING ALL THE INTERNAL EFFECTS OF SMOKING. THEY DODGE FLYING PHLEGM GLOBS, PASS THE SMOLDERING WASTELAND OF THE THROAT, AND SQUEEZE THROUGH LUNG PASSAGEWAYS COATED IN TAR AND THROBBING, CANCEROUS BUMPS. FINALLY, DUCK TURNS TO THE KID.

DUCK: You get the picture?

KID: (STUNNED AND VERY READY TO GO HOME) For real.

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DUCK PUSHES ANOTHER BUTTON ON THE REMOTE, CAUSING BOTH HE AND THE KID TO BE EXPELLED BY A GIANT COUGH.

SFX: VIOLENT COUGH

SUDDENLY THE SCENE IS EXACTLY AS IT WAS AT THE BEGINNING… ONLY THIS TIME, THE NON-SMOKER KID PUTS HIS HAND UP WHEN OFFERED THE CIGARETTE.

KID: Naw, I’m good.

CUT TO DUCK, BACK AT MISSION CONTROL.

DUCK: If you could see it, you’d believe it–tobacco is foul.

DUCK logo
LOGO/URL.

Art Director: Amanda Trogus
Copywriter: Doug Irving